British Rowing partners with ROWBOTS to deliver innovative rowing classes, at home and in the gym

British Rowing selects leading fitness studio, ROWBOTS, to bring their world class rowing workouts to all.


British Rowing is delighted to announce a partnership with indoor rowing studio and on-demand class platform, ROWBOTS to deliver an indoor rowing training concept, ROWBOTS @ HOME, that transforms the way people use an indoor rowing machine.

The all-new partnership is in response to a notable rise in the demand for indoor rowing and quick, at home workouts during the period of the COVID-19 lockdown. Available for all abilities, ROWBOTS @ HOME is an online platform delivering tailored indoor rowing, floor and body-weight workouts, with additional opportunity to include a WaterRower for a low, monthly fee.

Pioneered by Real Madrid’s football phenomenon, Gareth Bale, and Team GB powerlifting icon, Hendrick Famutimi, ROWBOTS is the complete workout for both the body and mind. Created and developed by professional athletes and mental health professionals, each workout is tailored to build mental strength and resilience, alongside high-intensity rowing and floor interval training. Alongside ROWBOTS@HOME, the partnership is set to deliver wider workshops and challenges to help build on the objective of making rowing an accessible and exciting sport, and effective training tool for all.

Gareth Bale, ROWBOTS Co-Founder and Footballer said: “Now more than ever people need to switch on, both physically and mentally. By partnering with British Rowing, we can give more people access to our physically enhancing and mentally empowering workouts, either from inside The Machine Room, or from the comfort of their own home.”

Greg Zimmerman, Co-Founder & CEO at ROWBOTS said: “Our goal at ROWBOTS is to deliver world-class training to as many people as possible. Our Co-Founder and professional footballer, Gareth Bale, uses rowing to build fitness and prevent injury but we’ve seen how effective our combination of rowing, conditioning and mental training can be for everyone. The ROWBOTS programmes are holistic; working on strength, stamina, recovery and recharge so it’s not just about beating yourself up every day to get fit. We’re very excited to partner with British Rowing to get more people on a rowing machine and transform the way people train.”

Kenny Baillie, Director of Partnerships & Communications at British Rowing commented: “Over the last few months, we’ve seen an exponential growth in indoor rowing and demand for quick, effective home workouts. ROWBOTS has been recognised as one of the most innovative organisations in the fitness industry so we are delighted to work with them to continue to build our indoor rowing offering and grow our membership.”

To sign up to ROWBOTS @ HOME: On Demand visit:

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