British Rowing launches ‘Inside Indoor’: The ultimate website for indoor rowers

British Rowing is excited to announce the launch of a brand new indoor rowing platform


Today British Rowing officially launched Inside Indoor; an all-inclusive indoor rowing website for all abilities and backgrounds. The website aims to demystify indoor rowing and boost the awareness and engagement of the sport among the health-conscious public in the UK and across the world.

At Inside Indoor, beginners can use our ‘How-To’ page to learn the essentials of indoor rowing, including proper technique and machine setup, while those already familiar with the machine can build on their existing knowledge with a variety of programmes targeted at all abilities. Users will also have access to training plans designed by GB coaches, workout videos, and the ability to join a dedicated online community by taking part in over 20 virtual challenges.

There are subscription options available for anyone who wants to access content on Inside Indoor. Discover is a completely free subscription that gives users a taste of what the site has to offer, while Subscriber offers users unlimited access to all training plans and other resources for a small monthly fee.

The intensive training plans created by GB Rowing Team coaches and master trainers are designed to help users reach their personal fitness goals. With 11 plans to choose from, they range from a 500m beginner programme (an eight-week plan comprising both on and off machine workouts) to the Endurance plan (a twelve-week plan designed for individuals taking on longer indoor rowing distances).

“We can’t wait to start building a new and long-lasting relationship with the Inside Indoor community.” – Alastair Marks, CEO of British Rowing

Users can also follow along with master trainers through workout videos; from simple mobility sessions to lung-burning interval workouts, the videos include step-by-step instructions and demonstrations of the exercises, aiding the prevention of injury. With the ability to row the course distances of over 20 locations from around the world in Inside Indoor’s virtual challenges, Inside Indoor offers a fun and engaging way for users to stay motivated and move beyond the screen. Off the machine, Inside Indoor’s nutritional advice helps users make informed choices about what they eat, so they can fuel their bodies for maximum performance.

British Rowing Chief Executive Alastair Marks expressed his excitement at the launch of Inside Indoor and explained the reason for building it.  “I’m delighted to announce the launch of Inside Indoor because British Rowing has much to offer in the area of global health and fitness.  It’s the world’s best kept secret that indoor rowing is the best form of exercise working 85% of the body’s muscles and, with Inside Indoor, we believe we can take this message to a whole new audience.

“The site is laser-focused on the massive community of fitness enthusiasts and fanatics who we know are crying out for the next big thing to take their training and fitness to the next level.  Inside Indoor will provide the latest indoor rowing workouts, training programmes, partner content and information on events and challenges thus providing the right content for anyone who wants to try indoor rowing for the first time or set a new personal best.

“We can’t wait to start building a new and long-lasting relationship with the Inside Indoor community.”

Discover Inside Indoor for yourself at

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