November 20, 2009 News British Rowing NewsBritish Rowing EventsRowing CommunityGB Rowing TeamCompetitions and ClubsIndoor RowingPartners#YourStoriesArchive University Boat Race to take sponsors name Rowing Community After being run for 180 years as the University Boat Race, the annual contest on the Thames between Oxford and Cambridge has become the latest high-profile sporting event to give up its name to a sponsor. To view the full article visit the Telegraph websiteADVERT ADVERT