British Rowing and EXR extend strategic partnership to develop on-going connected virtual rowing experiences
This renewal reaffirms both organisations’ commitment to growing the sport of indoor rowing at every level
Building on previous successes, such as the yearly interactive indoor rowing experience offered by EXR at the British Rowing Indoor Championships (BRIC), EXR will continue to play an active role at BRIC and similar events, showcasing the synergy of technology and gamification on the rowing machine.
Rooted in the exceptional feedback of both beginner rowers and seasoned athletes, British Rowing will continue to host monthly virtual group rows and racing events in the EXR app, inviting rowers from all around the world, using multiple different indoor rowing machine types, to participate and train together in these online community happenings.
On top of this, EXR aims to expand its collaboration with rowing clubs across the United Kingdom through the endorsement of British Rowing. By working closely with local clubs, both partners support rowers of all ages in their indoor and outdoor learn to row journey and help clubs and participants connect with worldwide audiences through virtual engagement.
Alfred Campenaerts, CEO of Salty Lemon Entertainment, the game development studio behind EXR, said: “British Rowing is a trusted partner, sharing our vision of making indoor rowing accessible to people of all backgrounds. With indoor rowing being an integral part of improving on-the-water performances, we were delighted to share the inspirational story of GB rowers Georgie Brayshaw and Matthew Haywood preparing for the Paris Olympics 2024, highlighting how local grassroots initiatives can lead to extraordinary accomplishments on the world stage.”
Chris Farrell, Head of Community at British Rowing said: “We are thrilled to continue our on-going partnership with EXR. Working together we have been helping more people have the chance to get started in rowing, rowing more regularly using the app connecting and training with other people virtually worldwide, whether that is for fun, fitness, health or competition. We are so excited to continue to work with EXR over this next year both at BRIC 2025 in December, via new grassroot developments in our Sport England participation work nationally, as well as continuing to use this innovative gamification technology to help inspire member growth, making it easier, more accessible, and more rewarding for both existing members and new people to have a flexible way to go rowing and stay in the sport for longer.”
Moving forward to the next chapter of their partnership, British Rowing and EXR look forward to strengthening their joint impact.
British Rowing x EXR Monthly Group Row Events for 2025
Check out the next 2025 monthly EXR and British Rowing Group dates for your diary and don’t forget to use BR25 to get an exclusive 10% discount to access the app following a free 14 day trial here!
Sunday August 31st 2025 (10 AM) – Group Row – Mangrove Mirage 4.4km
Wednesday 24th September (19:00 pm) – Race Event – Desert Eight 2.9km
Sunday October 26th – Group Row – Temple Island Shortcut – Henley 3.5km
Wednesday 26th November – Race Event helping those in the lead up to BRIC/ Super Sprint Sunday prepare for the big day – 2km Polar Loop
Sunday 28th December – Group Row – Trail of extremes 10km
