World’s first ‘Ergo Powered Cinema’

Most people in the rowing community have heard about The Talisker Whisky Atlantic Challenge, a race designed to strike fear into the heart of every rower. For those unfamiliar with the challenge, picture yourself in the middle of the Atlantic, just you and your crew at the mercy of the ocean. For seven weeks.

Known as the world’s toughest rowing race, The Talisker Atlantic Challenge sees teams row from La Gomera in the Canary Islands to Antigua in the Caribbean on a gruelling 3000 mile course, contesting with stormy seas and the heat of the sun. 

To help raise some much needed funds for the gruelling expedition, participants will be showcasing the world’s first ‘Ergo Powered Cinema’ in London, on Wednesday, May 22 at 6:30pm. Members of the teams involved in the challenge will be powering the cinema screen themselves on eight indoor rowing machines.

The event, held in Pottersfield Park in London’s Southbank, next to the Tower Bridge is certain to be a unique evening.

One of the participants, Finn Christo – who is sponsored by Appliances Online and will be raising money for the Bolton Lads & Girls Club – says that while the expedition itself will be tough, he’s looking forward to the challenge. “The Atlantic Challenge is probably going to be the hardest thing I’ve ever done but I know that at the end it’s going to be the most satisfying feeling imaginable. It’ll be such an achievement!”

He says the novelty of the cinema is a fantastic opportunity to demonstrate the energy and fitness needed to accomplish the epic row. “Hopefully when people see us there, rowing beside the screen they can appreciate how tough it’s going to be out on the ocean.”

Tickets to the event are free, and attendees will be able to take part in the rowing themselves.

Where: Pottersfield Park in London’s Southbank
When: Wednesday, May 22, 6:30pm
Cost: Free

For more information on the ergo powered cinema email rosa@taliskercinema.com.