London Youth Rowing shortlisted for Observer Ethical Award

London Youth Rowing (LYR) has been shortlisted in the Observer Ethical Awards 2012, recognising the charity’s attempts to make ‘sustainable change a reality’.

LYR is one of the capital’s leading charities engaged in developing young people through rowing, and encouraging children from some of London’s most deprived areas to have a go at the sport.

With coaches placed in schools throughout East London, LYR uses indoor rowing machines and organised trips to give many pupils their first taste of rowing – both competitive and recreational.

Earlier this month, LYR and EDF took 40 East London school children to Eton Dorney for the final of the EDF Community Rowing Challenge.

Watched over by Sir Steve Redgrave and the GB Rowing Team’s Katherine Grainger, the young rowers marked the end of a four-month training programme with a thrilling final race – celebrating their commitment and dedication to a sport that few had previously tried.

LYR also runs the National Junior Indoor Rowing Championships, as well as providing participating youngsters the opportunity to take part in large scale river-based events, including the Lord Mayor’s Show and the Olympic Torch Relay.

The Observer Ethical Awards, now in their seventh year, seek to celebrate individuals and charities that support and further ‘ecological and social justice.’

The Awards consist of a mix of reader-voted and judged categories, which were judged earlier this month by a panel of experts and ethically-minded celebrities.

The winners in each category will be announced at a ceremony in London, on Wednesday 30th May 2012.

For more information about the awards and to see the 2012 shortlist, visit www.guardian.co.uk.