Promote your club: Grassroots sport and recreation to benefit from TV BingoLotto
Sports and recreation clubs across the UK are set to benefit from the launch of an interactive TV game, BingoLotto. Participants will be able to buy a £2 Gamecard at the check-outs at every Tesco store throughout Britain and each Gamecard will raise 40 pence for good causes. The TV game, hosted by Ulrika Jonsson, is now being aired weekly on Virgin 1 every Sunday evening.
The BingoLotto TV game has run in Sweden since 1991 where it has raised just under £1bn for charities and sports organisations. At least 20% from each Gamecard sold in Great Britain will be distributed to sport, recreation and voluntary projects up and down the country through CCPR and the National Council of Voluntary Organisations (NCVO). Profits will be distributed to the governing and representative bodies of sport and recreation through a ‘community interest company’ structure set up by CCPR, the umbrella body for these organisations.
Tim Lamb, CCPR chief executive, believes the investment distributed to CCPR members can make a big difference to community sport and recreation:
“It is CCPR’s role to protect, promote and provide for its members, their clubs and participants and BingoLotto proceeds have the potential to contribute to all three of our aims. The financial environment for clubs is still very tough and this new funding stream will hopefully give them a much-needed boost.”
To make the game work, as many gamecards as possible need to be sold. And that is where you can help. Tell as many people as you can about this exciting show and get involved yourself. The CCPR want you to buy a gamecard (from any Tesco store), watch the show and in doing so enjoy a better than one in ten chance of winning some great prizes. And the more people you can persuade to join you, the more money our sport will receive. It’s really important to the success of the show that we get good sales as early as possible so your help is vital.