Industry Resources

Find out more information about the first ever indoor rowing market segmentation research by British Rowing, revealing ‘vast opportunity’ to grow the sport.

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In 2017 British Rowing, working in partnership with 2CV and supported by Sport England, created the first ever indoor rowing participation market segmentation research of its kind. This research informs and supports the development of the products, activities and innovations that the Go Row Indoor programme is delivering today, with the aim that they can improve the indoor rowing experience and overcome barriers to participation.

With a much better understanding of the demographics, motivations and barriers towards sport, fitness and indoor rowing specifically, British Rowing is using this research alongside industry partners to grow indoor rowing participation over the next five years.

Download a summary of the indoor rowing researchA press release announcing this research can be foundYou can also view a summary infographic of the research

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