Nike becomes Official Partner of British Rowing

Nike to become British Rowing’s Official Teamwear Partner until 31 December, 2028

British Rowing has announced a new official teamwear partnership with Nike. British Rowing will work with Nike to deliver performance and teamwear for the GB Rowing Team up to the LA 2028 Olympic and Paralympic Games. The deal also includes the provision of teamwear to the England Rowing Team over the same seven-year period.

This new collaboration looks to create high performance rowing kit and teamwear that can inspire rowers all over the world to get on the water and on the indoor rowing machine to experience the physical and mental benefits the sport provides. British Rowing is delighted that the partnership will help them grow the sport by appealing to new audiences in Great Britain and around the world.

GB rowers pictured in their training centre at Caversham

“At British Rowing we have a strong pedigree within rowing of continuously embracing the latest technologies to enhance our operation,” said Kenny Baillie, British Rowing Director of Partnerships & Communications.

“We also have a focus to engage and entertain our members and wider fanbase. This partnership with Nike puts British Rowing at the forefront of teamwear partnerships that can inspire current and future athletes, some who may not even think rowing is a sport for them.”