Sport England’s ‘Join the Movement’ helps the nation stay active at home
A national campaign to inspire people to keep moving during the coronavirus lockdown was launched by Sport England last week
Sport England is inspiring people to keep moving during the coronavirus (COVID19) lockdown with their ‘Join the Movement’ campaign, launched last week.
The aim is to give people fun ideas on how to get active at home – while keeping to the restrictions of the national lockdown – and also to encourage everyone to share their own experiences online using the hashtag #StayInWorkOut.
Tim Hollingsworth, Sport England’s CEO, said: “What matters more than anything right now is that people stay home, save lives and protect the NHS. What that can’t and mustn’t mean is we stop being active, which we believe is now more important than ever.
“It’s not just a means of maintaining physical health but also to support mental well-being and helping people to deal with the anxiety that this period will inevitably bring.
What matters more than anything right now is that people stay home, save lives and protect the NHS
“Despite this time of great uncertainty, we are already seeing people find fun and creative new ways to get moving and come together, even while staying apart. This campaign seeks to help bring together the best of that and encourages people to share what they are doing using #StayInWorkOut.”
Sport England’s campaign also features a one-stop online hub making it easy for people to access a range of different home workout options. This includes free exercise content from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand and Joe Wicks (The Body Coach) and the Nike Training Club. Many are offering free content and extended trials to help people maximise their home exercise.
Sport England wants the public to not only stay active at this challenging time but to share images of the creative ways they’re taking part. Many of these will then be chosen and used in campaign advertising over the coming weeks.
You can access the Sport England online hub here.