Danny Williams joins British Rowing as Director of Culture and Integrity

Danny’s appointment is an important step as we work to deliver the frameworks that keep our sport safe

British Rowing is delighted to announce Danny Williams as the incoming Director of Culture and Integrity.

Danny will provide strategic leadership for safeguarding, integrity, welfare and culture, sitting on our Executive Team and working alongside our CEO Tom Solesbury to develop and deliver the frameworks that keep our sport safe.

A highly experienced safeguarding and compliance leader, Danny has built his career around protecting the integrity of sport and prioritising the welfare of its participants at every level. His work is underpinned by a strong belief that safe, ethical environments are fundamental to both performance and long-term sustainability in sport.

Most recently, Danny served as Head of Safeguarding at UK Athletics (UKA), where he led the strategic development and delivery of safeguarding frameworks across the organisation. He was responsible for strengthening policies, embedding a culture of accountability, and ensuring that athletes, coaches, and staff operated within a safe and supportive environment. His leadership focused on continuous improvement, transparency, and aligning safeguarding practices with the highest national standards.

Prior to this, Danny held the position of Head of Safeguarding and Compliance at England Boxing, overseeing both safeguarding and regulatory compliance functions and working closely with clubs, officials, and partners to enhance governance and risk management across the sport.

Throughout Danny’s career, the central thread has been a commitment to integrity and welfare. He has consistently championed the importance of placing people at the heart of decision-making, ensuring that safeguarding is not just a requirement, but a core value embedded across all levels of sport. We’re very much looking forward to Danny joining our team.

Tom Solesbury said: “We’ve been deep in reviewing our safeguarding frameworks, as well as our culture both internally and externally at British Rowing. Danny joining the team is a huge, positive step in this direction, and we’re excited for him to drive positive change, enabling our sport to uphold the highest standards of safety, ethics, and accountability. Welcome, Danny!”