Digital Marketing Executive

British Rowing is a sports business on the move and the Marketing team are looking to tell the story of this fantastic and inspiring sport.  We aim to provide the best possible experience for our incredible 530 rowing clubs across England and 30k members.  Our ambition is to hit 100k members by 2025 and to do this we need a dynamic Digital Marketing Executive who has a passion for building communities.

When you join British Rowing, you will be joining a driven and passionate team that stretches across all levels – from our amazing and inspiring Olympic and Paralympic athletes and coaches, through to our CEO and the hundreds of volunteers that underpin our sport.

The ideal candidate is a results-oriented digital marketing executive with experience driving awareness, engagement, leads, acquisition and retention for a successful business.  They will be responsible for creating and executing marketing campaigns across all channels.

Specifically, we are looking for someone to:

  • Create and assist in the implementation of campaigns for our social media and email marketing (MailChimp) platforms and continually test and optimise these campaigns to deliver inspiring, personalised experiences
  • Work cross-functionally across the Partnerships & Communications team and the wider national governing body assisting both our core marketing function team and our membership and communities teams to build and execute campaigns
  • Work with the communications team to manage social content strategy & community
  • Source content for all our digital channels working with writers, bloggers, athletes and the rowing community
  • Support the maintenance of our current digital platforms and the development of digital infrastructure
  • Create weekly and monthly reports, transforming organisational data into actionable recommendations to improve business performance
  • Support on conducting research to generate actionable recommendations to get extremely close to our members and customers and keep them at the heart of our thinking
    manage any other projects based on company strategy to achieve growth
  • Support event delivery

It’s the perfect role for you if you:

  • Are a team player
  • Have loads of common sense
  • Have energy, passion and a sleeves-rolled-up mentality
  • Someone who will thrive in a fast-paced, innovative and team-oriented environment
  • Are a data-driven individual who enjoys finding ways to improve everything they do
  • Have at least 2-years’ experience in digital marketing
  • Can get hands on in building and delivering campaign
  • Have experience working for a high-growth subscription or membership business working across the marketing funnel driving awareness, acquisition, retention and referrals
  • Have experience with Google Analytics and Google Ads
  • Are an excellent communicator and able to communicate complex ideas simply and clearly with an actionable plan

It’s a plus if you have:

  • Experience working in the sports sector
  • Experience in both B2B and B2C marketing
  • Experience in a start-up environment

What we offer you!

  • Base salary of £33,000 per annum
  • Employer’s pension contribution of 7.5%
  • Generous holiday allowance, increasing with length of service
  • Cycle to Work
  • Staff kit
  • Eyecare vouchers
  • Employee Assistance Programme
  • Hybrid working

Closing date for applications:

Friday, 24 June 2022

Job description:

Please find a full job description linked here

Please email a CV and cover letter to:

Kenny Baillie

Director of Partnerships & Communications

British Rowing

[email protected]



Application Dates: From Wednesday 15th June 2022 to Friday 24th June 2022

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