Light Therapy pioneers proud to supply GB Rowing Team

1st October

LUMIE, creators of an alarm that wakes you up with increasing levels of light – the world’s first wake-up light of this kind - is delighted to announce its new sporting relationship with British Rowing.

Lumie, now recognised as an Associate of the GB Rowing Team and of British Rowing adds this association to its growing number of associated sporting bodies, including British Swimming.

Jonathan Cridland, CEO of Lumie says: “We are very proud to be a supporter of British Rowing. We feel confident that with the use of our products the athletes will find that the bright light in the morning and evening will influence the production of hormones responsible for sleep and wakefulness helping them to feel more refreshed and motivated for training.”

For many people, getting up early to exercise is a challenge, and training in the winter months is much more difficult than at other times of the year. Difficulty getting going in the morning can be caused by our body clock, the internal daily rhythm that tells the body when to sleep and wake up. Finding exercise harder in winter is partly down to the lack of bright light, affecting energy levels and mood.

Studies have shown that wake-up lights like Lumie Bodyclock, that gradually turn on and get brighter during the last 30 minutes of sleep, can reduce complaints of sleep inertia, a symptom that proves to be inconvenient for athletes trying to train in the morning. The light stimulates production of hormones that will help the rowers to get up and go, while suppressing those that bring on sleep.

The most effective intervention for shifting the body clock is bright light. Exposure to a lightbox at any time of day can give an instant boost to energy and mood.

“We are delighted to welcome Lumie as an Associate”, said British Rowing Chief Executive, Kate Burt. “Not only will our GB Rowing Team rowers benefit but also our members around the country who will soon be getting up in the dark to train before going to work or their studies”.

For professional sports men and women, such as the GB Rowing Team, lightboxes can speed the recovery from jet lag symptoms, give a boost in motivation and energy for training, and stimulate wakefulness at key times to improve performance.

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CONTACT DETAILS

For media enquiries about this event please contact:

The GB Rowing Team Press office at Matchtight Ltd on (01225) 384211 or press@matchtight.co.uk

For pictures please e-mail press@matchtight.co.uk

GB Rowing Team website, including full rower biogs: www.gbrowingteam.org.uk

Follow us on:

Facebook: www.facebook.com/gbrowingteam
Twitter: www.twitter.com/gbrowingteam
Youtube: www.youtube.com/gbrowingteam

For further information about LUMIE contact: Lauren Horncastle tel: +44 (0)1954 780500 - mob: +44 (0)7876 798718

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THE GB ROWING TEAM is supported by the Lottery through UK Sport and has Science in Sport as a supplier.